Since the beginning of the coronavirus outbreak, in-store businesses along with consumer goods vendors have been scrambling to:
- maintain their activity,
- adapt to the developing trends,
- and re-frame their strategy to sustain the projected shift in consumer norms.
What companies are beginning to realize is that this country and the world as a whole is seeing extreme change. In politics, in the environment, in our health practices… it all boils down to one desire: people want a more simple, sustainable, human connection. They want to trust, love, share, and be heard.
So how are businesses supposed to adapt at a moment’s notice, to all these needs while supporting customers during this transitional time? How can a home improvement business show empathy and understanding? How can they create a world just for their customers and earn their trust? Terrence Fox and Fritz Lauer discuss this in the first episode of the Conversation With... Summer Series.
Episode #2: Watch as Roy Fung, VP of Digital Commerce at getFPV speaks with Terrence Fox about how to build a competitive advantage through CX.
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