iAdvize acquires Aploze to expand its conversational commerce offer with a live shopping solution

5min read - iAdvize

Aploze's Live Shopping enriches our Conversational Platform. This acquisition equips us to meet the challenges of digital transformation and conversational commerce for our clients.

Live shopping: a global market estimated at more than 423 billion dollars in 2022

Boosted by the COVID-19 crisis, live shopping represents more than 10% of online sales in Asian countries such as China, where the market will reach 171 billion dollars in 2020 (source:McKinsey). Meanwhile, Western countries are still in the early stages of adoption.

​​Aploze's strategic vision of live shopping, focused on value generation for brands and premium experience for users, as well as the exceptional capabilities of its platform already well established in the market, appealed to us. Aploze's focus on excellence, in terms of customer experience, allows players like Galeries Lafayette, Philips, and Marmiton to successfully engage their community. Additionally, this helps these players generate incremental sales.

" Live shopping allows us to create tailored experiences to drive our communities. For our clients, it is a unique opportunity to expose their products with a serious focus on the UNIFY media audience. "

Klervia Bianchi, Director of Performance & Innovation at Unify Group

What is live shopping?

Straight out of China, live shopping, either called live commerce or e-commerce livestream is an online sales technique that enables users of social networks and platforms to buy products instantaneously. During this, an influencer or a salesperson presents products in a live streaming video. Building off the lessons of teleshopping, it's a fast sales channel that encourages spontaneous purchases. It relies on entertainment, interaction, and virality to accelerate consumer engagement with e-commerce platforms.

Live shopping is particularly appealing to Millennials and Gen Z who, have integrated messaging into their online shopping routine. In fact, 88% of European 18-to-34-year-olds are interested in this new form of online shopping (source: Forrester).

" This partnership with Aploze is a major step in the realization of our vision, which is to make brands increasingly conversational in order to respond to new consumer habits. While the live commerce market has grown by 280% in China, there is room for brands to grow in Western markets. By leveraging Aploze's strong expertise and premium UX, we aim to maintain our position as the European leader in conversation by offering our clients an ever more authentic, hyper-personalized, and large-scale relationship with their customers. "

Julien Hervouët, CEO and co-founder of iAdvize

" Aploze's partnership with iAdvize was an obvious choice, as our visions are both similar and complementary. This is a unique opportunity that will grant our respective clients a global conversational and human experience to serve their business. "

Benoit Cizeron, CEO and co-founder of Aploze

The Aploze brand and platform will be retained as our official Live Shopping solution. The Aploze team joins ours and will even grow as the engineering team will grow three-fold to support the development of the Aploze by the iAdvize platform.

This acquisition will allow us to share with Aploze our expertise in conversational commerce and messaging. The conversational experience will therefore expand beyond the livestream, engaging and converting prospects in a personalized manner and at scale - thanks to the ibbü community of on-demand experts and AI.

About Aploze

​​Founded in June 2020 in France, Aploze is a pioneer of Live Shopping in Europe. Its Live Shopping platform enables brands and retailers to create immersive and interactive digital experiences, strengthening their online presence, engaging their community, and generating additional sales. Aploze has about twenty clients including, Les Galeries Lafayette, Unify-TF1, Groupe Marie-Claire, Yann Couvreur, Unilever...

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