Aploze's Live Shopping enriches our Conversational Platform. This acquisition equips us to meet the challenges of digital transformation and conversational commerce for our clients.
Boosted by the COVID-19 crisis, live shopping represents more than 10% of online sales in Asian countries such as China, where the market will reach 171 billion dollars in 2020 (source:McKinsey). Meanwhile, Western countries are still in the early stages of adoption.
Aploze's strategic vision of live shopping, focused on value generation for brands and premium experience for users, as well as the exceptional capabilities of its platform already well established in the market, appealed to us. Aploze's focus on excellence, in terms of customer experience, allows players like Galeries Lafayette, Philips, and Marmiton to successfully engage their community. Additionally, this helps these players generate incremental sales.
Straight out of China, live shopping, either called live commerce or e-commerce livestream is an online sales technique that enables users of social networks and platforms to buy products instantaneously. During this, an influencer or a salesperson presents products in a live streaming video. Building off the lessons of teleshopping, it's a fast sales channel that encourages spontaneous purchases. It relies on entertainment, interaction, and virality to accelerate consumer engagement with e-commerce platforms.
Live shopping is particularly appealing to Millennials and Gen Z who, have integrated messaging into their online shopping routine. In fact, 88% of European 18-to-34-year-olds are interested in this new form of online shopping (source: Forrester).
The Aploze brand and platform will be retained as our official Live Shopping solution. The Aploze team joins ours and will even grow as the engineering team will grow three-fold to support the development of the Aploze by the iAdvize platform.
This acquisition will allow us to share with Aploze our expertise in conversational commerce and messaging. The conversational experience will therefore expand beyond the livestream, engaging and converting prospects in a personalized manner and at scale - thanks to the ibbü community of on-demand experts and AI.
Founded in June 2020 in France, Aploze is a pioneer of Live Shopping in Europe. Its Live Shopping platform enables brands and retailers to create immersive and interactive digital experiences, strengthening their online presence, engaging their community, and generating additional sales. Aploze has about twenty clients including, Les Galeries Lafayette, Unify-TF1, Groupe Marie-Claire, Yann Couvreur, Unilever...